Signage is a vital part of any company that wants to grow, as it encourages customer engagement. Signs serve many purposes for your business. They can encourage people to attend an event in your restaurant or shop at a big sale at your clothing store, sign up for a gym membership, or go to a restaurant. Signage is a great way to communicate important messages, attract your ideal customers and motivate them to act.
What is signage design? Signage design is the application and creation of symbols to communicate a message. You can also define it as any kind of graphic display that is designed to educate an audience.
What is the best way to create a memorable signage for your company? This article will provide you with some essential signage design tips to grab people’s interest.
Tips For Designing Signage
When designing a sign that will be remembered, it is important to keep things simple. Signs with too much text or images can be difficult to read and confusing. Use simple, uncluttered lines, and a limited colour scheme to make your message more clear. It will be easier to read the sign at a distance, and your message will be clear.
When it comes to readability, less text is better. An excessive amount of text on a sign can make it difficult to read from a distance. Choose a short, memorable phrase that captures your message in just a few words. Your sign will be more memorable and distinctive.
Use High-quality Materials
Materials used can have a significant impact on the effectiveness of your sign. If you want a sign that looks professional and solid, consider using metal, acrylic or PVC. They are also weatherproof which is important if you plan to place your sign outside.
Consider having your sign designed by a graphic designer or printing company. It will ensure that the colors and graphics on your sign are vibrant and high-resolution this will change the way people see it.
Tips For Signage Design Colors That Catch The Eye
If you use vibrant, striking colors in your design, it will make your sign stand out and attract clients. Ensure that the colors chosen represent your company consistently and blend in with the surrounding environment. If your business is located in a natural environment, you might consider using earthy colors like browns and greens to blend into the surrounding. If your business is located in a bustling metropolis, you can make your sign pop by using vibrant, strong colors.
Use Clear And Legible Fonts
Your choice of typeface will have a major impact on the readability of your sign. Choose fonts that can be read clearly and easily from a distance. This will ensure that your message is clearly understood by viewers no matter how distant they may be.
When choosing a font for your sign, it’s important to consider your company’s tone and style. If your company is a luxury brand, a script font may be more appropriate than a modern, strong typeface.
New Signage Ideas: Use Luminous Lighting To Impact
Addition of illumination can improve your sign’s visibility, especially at night. This is a great way to make your sign more noticeable and memorable.
You should use LED lights to illuminate your sign because they are durable and efficient. You could also use a spotlight or backlighting to highlight your sign.
Create The Signage For Your Dream Company
Follow these tips to create a sign that is memorable and will increase your brand’s awareness. You should also consider the location of your sign, your target audience and the message that you want to send.
Your business can rely to design the perfect signage. Our company has over 140 years’ experience in supporting organizations of any size and offers the latest sign manufacturing technology. We offer tactile signs that are accessible to everyone and promote your business. Need more signage design tips? Contact today to speak with our friendly and knowledgeable team!