Event design is a difficult task, but the results are worth it. Event designers are needed by businesses and organizations to attract, retain and celebrate customers, patrons, and employees with events, celebrations, and conventions. Here are some event design tips that will make your next event unforgettable.

What Is Event Design?

An event designer is responsible for the creative aspects of an event. While the event planner usually handles the logistical decisions, like securing the venue or hiring caterers to host the event, the event designer will take care of all the creative details. The event designer is responsible for everything, from the tablecloth material to the frosting color on the cake. A great design can transform a boring event into something memorable, allowing your business to gain more exposure through social media and word of mouth. It is much easier to choose the perfect design for your event when you know some tricks and tips.

Event Decoration Tips and Ideas

Here are some tips to help you create an event that will be remembered, whether you’re a professional event planner or a beginner.

1. Location

Location is key to the success of any event. To make the most of your venue, you’ll need to choose a design that will maximize its potential. You’ll make different choices if your event takes place on a golf-course than in an elegant, glassy atrium. If you create a great atmosphere, but it doesn’t fit the venue, your guests will leave early or not rave about it afterwards.

2. Set the Scene

Be sure that your furniture matches the event. Round tables are not necessary for a cocktail party. Choose pieces that encourage mingling instead, such as taller round tables to stand at. If you are having a formal awards ceremony or presentation, place banquet tables at the center of the room and separate areas for mingling. Furniture will have a subtle, constant influence on the interactions at your event.

3. Color Changes the Emotion

The colors of a room have the power to change its mood. Dark colors can create a sombre and quiet environment, while vibrant, bright colors encourage conversation and mingling. Signage that is colorful can help draw attention to the logo of a business and introduce corporate sponsors.

4. Mood

You’ll want to create the perfect atmosphere for your client’s guests by using the right lighting and music. Do your clients want a wild party? Decorate your party area with disco ball and play fun dance music. If the event is focused on corporate training or team-building, ensure that there is enough lighting to take notes and inspiring or empowering entrance music.

5. Encourage Participation

Use social media to make your event memorable. Signage should be placed at the event to direct guests on how best to share their experience using hashtags and posting guidelines. Encourage guests to geotag their event location to share it with friends, family, and colleagues. Use large banners to create dynamic spaces for guests to snap pictures and share them on social media. You will gain more exposure for both your client and your event design skills.

6. Imagine yourself in your guests’ shoes

You should think back to all of the wonderful events you have been invited to. What was your favorite part? What was the volume or brightness of the music? A schedule of the events was clearly displayed for everyone to see. In a large and confusing venue, guests may want directions to the bathroom facilities. Do guests know where to smoke or use their cellphones? Make it easy for guests to find their way around the event.

7. Serving Food Consistently But Not Too Much

The best events offer their guests an array of delicious foods. If you are not serving a formal dinner, make sure that the food is served in small portions so that your guests don’t feel overwhelmed. People who eat a lot too quickly tend to leave early. Don’t over-serve your guests.

8. Create a grand entrance

Everybody wants to be invited to an event that is exciting and innovative. Even if you client only wants a simple setup, ensure that your welcome area is stunning and special. A simple backdrop or floor graphic can be used to create the perfect entry area. A stunning welcome will be remembered and talked about by guests.

9. Create an Exit Strategy

It’s important to direct event attendees to exits in a safe and efficient manner. It might be intrusive for your event to make announcements on how to find parking or retrieve cars. Use creative signage to help guests find their way in and out of the event venue.

10. What is a Brand?

The client’s most important aesthetic consideration is the branding of the event. You may have designed and implemented this event, but it represents your client’s vision. This event, whether it’s to thank employees or attract customers, must be “on brand” for the client. Create a space that truly reflects your client’s aesthetic by using printed signage and decor with the same colors and fonts.

You are now well on your path to creating memorable, dynamic events. You will gain a good reputation by helping clients create the perfect event. This will help your business continue to grow.